The challenge to find the optimum solution, which is hidden somewhere,
waiting for us to unveil it.
This is when different Schools-Of-Thought comes together with Critical Thinking,
Team Work, and, of course, a lot of coffee.
After Ideation, the selected idea(s) has to pass the proof of Concept
(PoC) Process, testing the feasibility of various concepts
is the only way to choose the best approach
and proceed into the design process.
Different aspects are being evaluated in this process;
The result is either to proceed with a certain concept, or go back to the ideation process
for another iteration.
Nothing is taken as granted in this (POC), the proposed idea has to prove feasible.
Results are usually confirmed with our customers.